Box Office Milestone
Spider-Man: Brand New Day continues its reign at the top of the domestic box office, adding $3.9 million on Friday to surpass $900 million in North America. This achievement came in just 36 days, beating the previous record of 50 days set by Star Wars: The Force Awakens in 2015. The film is projected to earn $22 million over the four-day Labor Day weekend, bringing its domestic total to $922 million.[S1]
With this pace, Spider-Man: Brand New Day is on track to surpass the $936 million domestic gross of The Force Awakens, becoming the highest-grossing domestic film of all time. The Marvel-Sony tentpole has dominated theaters since its release, fending off competition from new releases and holdovers alike.[S1]
New Releases Struggle
Two new action films, Paramount's By Any Means and A24's Onslaught, opened on Friday but failed to dethrone Spider-Man. By Any Means, starring Yahya Abdul-Mateen II and Mark Wahlberg, earned $2.7 million on Friday, finishing fourth. The film, set in 1960s Mississippi, follows an FBI agent recruiting a mafia hitman to investigate civil rights leader murders. It's expected to make $8.5 million over the weekend.[S1]
Onslaught, led by Adria Arjona as an army sniper protecting her daughter from super soldiers, grossed only $770,000 on Friday, on pace for a $2.3 million weekend. Directed by Adam Wingard, the film has failed to connect with audiences. Meanwhile, holdovers The Odyssey and Coyote vs. Acme performed better, with The Odyssey earning $3 million on Friday and Coyote vs. Acme collecting $2.6 million.[S1]
Other Holdovers
Universal's The Odyssey, another July holdover, grossed $3 million on Friday, placing second. It's projected to earn $16.4 million through Monday, pushing its North American total to $588 million. Ketchup Entertainment's Coyote vs. Acme, in its second weekend, collected $2.6 million on Friday and is expected to reach $15.3 million for the weekend, bringing its domestic total to $37.8 million.[S1]
20th Century's The Dog Stars continues to struggle in its second weekend, making just $720,000 on Friday. The dystopian drama is expected to earn $3.7 million over the weekend, a decline from its disappointing $8 million opening.[S1]
