A holiday ad built on Home Alone references
Sydney Sweeney has turned to a 1990 Christmas comedy for the latest advertisement from Syrn, the lingerie and loungewear label she founded. In the video, the Euphoria actress restages several well-known moments from Home Alone, the film about a boy left behind when his family flies off for the holidays. She opens in front of a bathroom mirror, dressed in a deep navy top under a short cardigan, her blonde hair falling in loose waves.[S1][S2][S3][S4][S5][S6][S8]
She then throws a liquid onto her face, presses both palms to her cheeks and screams, echoing the scene in which young Kevin McCallister applies aftershave. A later shot places her in a burgundy loungewear set with a small white dog in her arms; when a figure appears in shadow behind a curtain, her eyes go wide, a nod to the film's burglar storyline. Another sequence shows her working through a tall ice cream sundae piled with whipped cream, recalling the dessert Kevin enjoys while home alone.[S1][S3][S5][S8]
Fans react to the film nods and the clothes
Syrn posted the clip on Instagram with a caption announcing that the Holiday Shop had opened and inviting followers to get early access to Hibernation Nation. Viewers quickly picked up on the movie references, with some commenting that they had only just realized the Home Alone connection and others joking about who would leave Sweeney by herself at Christmas. Several praised the campaign outright, calling the recreations among the brand's best work.[S1]
Other commenters turned their attention to the garments, with one saying she wanted the set and another crediting the Syrn team for underrated work. The release follows earlier Syrn holiday videos in which Sweeney modeled looks drawn from Cindy Lou Who of How the Grinch Stole Christmas and from characters in The Nightmare Before Christmas. Coverage of that earlier Cindy Lou Who styling drew criticism from some fans, according to one outlet's headline.[S1][S7]
How Syrn fits into Sweeney's career
Sweeney introduced Syrn in January, extending her work beyond acting and producing into fashion. Speaking to Cosmopolitan that month, she described building lingerie for a wide range of body types, saying her designers are women and her team is diverse, and that she wants to see each piece worn on many different bodies rather than modeled by one person alone. She also said she would not make something she would not wear herself.[S1]
She traced part of that thinking to her own shopping history, recalling that by sixth grade she wore a 32 DD and bought her first underwire bra, a silk piece that was the only one she felt comfortable in and that she kept wearing until it developed holes. She later brought that bra to her Syrn office as a reference for the kind of lasting comfort she hoped to offer customers.[S1]
